Dundee Store Refurbishment

Our fitting teams have been in Dundee the past two weeks working on behalf of Dixons Carphone. We have been delighted to have been appointed to undertake works on their internal refit at this store. Providing 100’s of metres worth of tensioned fabric graphics.

Looking forward to the next one …..

Prettylittlething

PrettyLittleThing.com & Clipper Logistics plc Global Distribution Centre in Sheffield.

Spencer Signs have designed, manufactured and installed 2no huge sets of LED illuminated built up aluminium letters and logos. The project include seeking advertisement consent for the signs from the local authority

All design work, fabrication and assembly was completed in-house at our state of the art facility. Each individual letter is 2,700mm in cap height with a minimal return depth of 75mm and an overall span of 45,000mm (per set). This profile has enabled us to keep the letters lightweight whilst maximising light output.

The team here at Spencer Signs have been hard at work ensuring that this Project was completed on-time, within budget and with no operational disruption to the client and are pleased to finally be able to showcase this work.

We also supplied a comprehensive external and internal sign package which included operational, directional, safety and information signs.

Local Sign News

Projects in our Home Town Hull,

as a bespoke supplier all signage here at Spencer Signs is manufactured to order & tailored to each individual client’s needs, this is perfect for any local companies and retailers. Clients often ask Spencer Signs to provide our full service package which includes Design, Planning, Manufacture and Install of all signs.

Projects include High Rice a local jeweller retailing since 1971, they are an official Rolex retailer. Working with main contractor ‘Harvelli’ we manufactured and installed a range of external and internal signage along with temporary promotional signage for the launch party. Excellent to be a part of the team bringing world class brands to Hull!

Heta, a local engineering training provider, here we supplied a full internal and external sign package. External illuminated flexface Signs, traffic and safety signs, MSS Door Signs and directional sign inside are amongst the products we supplied.

We produced new signs for Hull KR one of our Rugby Super League clubs. This particular one divided the sports fans among our workforce.. Red and White or Black and White, East or West we don’t mind, give us a call.

For any signage enquiries you may have please email sales@spencersigns.co.uk or call us on 01482325797

We are the experts in Corporate Signage Nationwide

Here at Spencer Signs we are passionate about sign making, masters of our craft we build signs to establish and adapt your brand to create a focal point for your business and what you stand for.

Our Management teams are dedicated to delivering signs that provide the best customer experience for your clients to help you create a shopping experience for your customers and help them on their journey through the store.

Spencer Signs provide a Complete Service, as a bespoke supplier all signage is manufactured to order & tailored to each individual client’s needs. We are committed to customer service excellence and attention to detail, with nationwide coverage we can provide all your signage essentials.

Our factory boasts 26,000 sq. feet packed with modern technology which combined with a highly skilled workforce allows us to produce great signs.

What we can do

Service and Maintenance

We work with the most familiar brands on the high street. Whether your business is local, global, big or small, our central objective is to provide excellent client service and quality products.

Shopping Centres and The High Street

Digital Print Solutions

Our fast turnaround, cost effective digital print services include wide format printing for hoardings, billboards, building wraps and mesh banners. We also specialise in internal POS displays including wallpaper, posters and canvas prints.

Recycling

Reduce, Reuse, Recycle…

Spencer Signs is committed to procuring sustainable, ethical and responsibly sourced materials, goods and services. Full consideration will always be given to what our signage products are made from as well as where they have come from, how they are made, transported and eventually recycled or decommissioned.

The specific sustainable procurement practices which Spencer Signs are committed to are:

  • Procure durable goods and services which reflect up to date specifications or standards for environmental sustainability.
  • Promote a level of sustainability awareness amongst Spencer Signs supply chain  partners and encourage them to adopt sustainable practices.
  • Include sustainability issues as part of our subcontractor and supplier appointment process.
  • Prohibit the use of products or processes, which are potentially damaging to the environment.
  • Design into our products the highest possible recycled content and with high recyclability factor.
  • When possible purchase local materials, products and services.
  • Procure recycled and sustainably certified paper products.
  • 0% waste to landfill.

The reduction of waste and the ability to recycle our products lie at the heart of our business and we will constantly strive to design and manufacture our signage with this at the forefront of our minds.

Colour Psychology

What colour should your logo be?

Let’s take a brief look at colour psychology. You will be surprised how much it plays a part in your brands success. Our minds are inherently programmed to respond to colour, they shape our thoughts and emotions and according to studies colour affects our mood and can influence our buying habits. A study called Exciting Red and Competent Blue confirms that purchasing intent is greatly affected by colours due to the impact they have on how a brand is perceived. Consumers consciously or subconsciously choose products that align with their personal identities.

Additional studies have revealed that our brains prefer recognisable brands, which makes colour incredibly important when creating a brand identity. It has even been suggested in Colour Research & Application that it is of paramount importance for new brands to specifically target logo colours that ensure differentiation from entrenched competitors, (if the competition all uses blue, you’ll stand out by using purple).

Different colours can say different things about your brand, and will appeal to different customers. So where should you start? Let’s take a look:

  1. Determine your brands personality and your target market
  2. Explore Colour Psychology
  3. Assess the competition

The brand personality traits usually come from the following groups or will lie somewhere in between.

Colour-Psychology-Page-Image

You will need to concentrate on the 3 traits that lean the most towards one side. Example: Brands can sometimes cross between two traits, but they are mostly dominated by one. High fashion clothing feels sophisticated, motor bikes feel rugged. Additional research has shown that there is a real connection between the use of colours and customers’ perceptions of a brand’s personality. Certain colours DO broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, blue with reliability and red with excitement). But nearly every academic study on colours and branding will tell you that it’s far more important for your brand’s colours to support the personality you want to portray instead of trying to align with stereotypical colour associations.

Why We Love “Mocha” but Hate “Brown”

Although different colours can be perceived in different ways, the names of those colours matters as well!

According to a study, when subjects were asked to evaluate products with different colour names (such as makeup), “fancy” names were preferred far more often. For example, mocha was found to be significantly more likeable than brown, despite the fact that the researchers showed subjects the same colour!

Additional research finds that the same effect applies to a wide variety of products; consumers rated elaborately named paint colours as more pleasing to the eye than their simply named counterparts. It has also been shown that more unusual and unique colour names can increase the intent to purchase. For instance, jelly beans with names such as razzmatazz were more likely to be chosen than jelly bean names such as lemon yellow. This effect was also found in non-food items such as sweatshirts.

As strange as it may seem, choosing creative, descriptive and memorable names to describe certain colours (such as “sky blue” over “light blue”) can be an important part of making sure the colour of the product achieves its biggest impact.

Here is a breakdown of the most basic colours, what emotions they evoke, and what services they can effectively attract customers to:

Red: Emotions: Love, Anger, Aggression, Passion, Sensuality, And Intensity

Red is the most used colour in logos as it has such a wide range of different emotions but carries them all intensely. Red can serve to intensify or evoke the passion of whatever niche you’re in. One thing red is not known to be is relaxing or calm, it evokes action and has an immediate impact. Many restaurants can get away with a lighter shade of red as they are feeding off a potential customer’s intense desire to eat that kind of food, or get that immediate service. Notice how many fast food logos have red in them.

Orange: Emotions: Pleasure, Boldness, Distrust, and Enthusiasm

The shades of orange can cover a wide variety of emotions, but one that stands out among them all is boldness. Orange is often seen as the colour of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability. Orange would be a good colour for a business that is bold but supplies innocent services such as toys like nurseries, travel agents, etc. Orange is very easy to contrast however and if coupled with colours like black or even just darker shades of blue, and purple, can carry a more serious tone.

Yellow: Emotions: Cheer, Joy, Energy, Caution, Sickness

Yellow is naturally a bright colour so you will usually find it evokes more of the happy emotions than any others. However, like orange, yellow finds itself powerless to change its meaning even with darker shades. It’s for this reason it’s deemed a simpler, more childish colour. As such it is generally more appropriate for family friendly businesses such as theme parks, family restaurants, toy shops, etc.

Green: Emotions: Harmony, Fresh, Ambition, and Greed

Green is a colour commonly associated with finance, safety, and nature. Many outdoor recreation companies use green in their logo to really push the raw, harmonious nature that comes with experiencing their products. Recycling and green energy, finance, and healthy food establishments could very effectively utilise green in their logos.  Green occupies the most space in the spectrum visible to the human eye and is the second favoured colour.

Blue: Emotions: Calm, Trust, Confidence, Seriousness

Blue is a colour most associated with business because it evokes a sense of balance as well as calm intelligence. Like the water blue can adapt to anything and look as if it had no problem doing so. It’s for this reason that blue tends to be the colour of many businesses with niches like medicine, tech, business, and internet companies.  A lighter blue evokes more trustworthiness where a darker blue evokes presence of intelligence. Both are good to have but it’s important to decide which one is more likely to get the customer through the door. Blue is the colour least gender specific it appeals equally to both sexes.

Purple: Emotions: Ambition, Dignity, Mystery, And Independence

Purple speaks to us of royalty and luxury. It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the colour of wealth and riches

Brown: Emotions: Comfort, Strength, Laziness, And Isolation

Possibly the most modest colour of all, brown seems to limit logo presence to the more masculine, outdoor businesses. The most prevalent of brown’s emotions seems to be isolation as it’s just light enough to let us know it’s there but keeps to itself. Often used in association with the outdoors, bars and coffee shops, in association with the product they supply.

Black: Emotions: Power, Mysterious, Grieving, Elegance

Any logo meant to give the customer a sense of power holds a little bit of black in it. Black is the ultimate dominance and ultimate finality. The more power that the services deal in, the more black that is used in the logo. Think of athletic symbols like Under Armour and Nike sports gear that relies on making the customer feel more powerful for wearing their clothes. Similarly, it implies elegance and is widely used by fashion houses, remember the classic little black dress or the elegant black tuxedo.

White: Emotions: Innocence, Purity, And Cleanliness

Not many businesses can pull off a lot white in their logos. Those who have abundance of white have to be in the business of something that is as absolute as a starting point. Bread dough, weddings, paper, and things everyone at some point in their lives at least considers using. Like black however, white is used in moderation in almost all logos. If nothing else black and white can help tell customers if your services are serious or happy.